Share this Job

Coordinator Marketing Services

Date: Feb 14, 2020

Title: Coordinator Marketing Services 
Company: Peoples Gas System 
State and City: Florida - Tampa
Shift: 8 Hr. X 5 Days


At TECO Peoples Gas, an Emera Company, our people are our greatest strength!


We value people who believe that safety and health, relationships and excellence are integral to how we work. In return, we value the diversity of our people and invest in their growth through: 

  • Competitive Compensation Packages
    • including base salary, bonus incentive, 401-K savings plan with company matching, pension plan, paid time off and medical, prescription drug and dental coverage.
  • Opportunities for Career Growth
    • including a strategic focus on employee development plans, opportunities to advance within and between our affiliate companies and a tuition assistance program.
  • Giving back to Communities
    •  including corporate investments in the places where our employees and customers live, work and play.


Salary will vary based on skills, experience and education of the successful candidate.



The primary focus of the Coordinator Marketing Services will center around the profitability and performance of Peoples Gas natural gas retention, added load, and new customer programs. Responsible for communicating with internal and external stakeholders to help maintain expectations and understand performance.

Also responsible for the development, coordination, and tracking of marketing initiatives in support of Peoples Gas, TECO Partners and special projects as assigned. Identifies, tracks, analyzes and reports marketing performance analytics to develop future marketing and communications strategies.



  • Research, develop, implement, manage, and track integrated marketing communications strategies, tactics, and budgets in support of identified company and individual performance goals, including mass advertising, targeted marketing programs, and specialized promotions. 
  • Coordinates the development, planning and implementation of social/digital initiatives and programs while maintaining brand voice and ensuring clear and consistent messaging; including strong cross-functional brand and influencer partnerships to increase brand equity, perceived product value and sales conversions. Serve as a content producer that develops digital articles, vlogs, and social media posts to inform, inspire, and engage audiences.
  • Identify, track, analyze, and report marketing performance, usage analytics and general market research to identify trends and apply data stories to develop future marketing strategies.
  • Participate in the conceptualization, design, implementation and marketing of new energy-related programs (i.e. home service warranties, equipment leasing, bill payment plans, etc.) and market opportunities for residential and commercial customer segments and distribution channel partners.




Education & Licenses/Certifications


  • Associates degree from an accredited institution in accordance with TECO Emera’s policy.
  • Must maintain valid Florida driver’s license..


  • A Bachelor of Science degree in a related field from an accredited institution in accordance with TECO Emera’s policy.  
  • Professional certifications related to this position.




  • Minimum of four (4) years of marketing or advertising work experience in the following areas of concentration: mass and targeted advertising, social media marketing, program development, or copywriting.


  • Four (4) years of data-driven marketing experience including campaign performance for both customer conversion and retention. Two years of experience with marketing products and services to commercial and residential markets. 




  • Working knowledge of Microsoft Suite using Access, Excel, and Word.
  • Expertise in social media marketing specifically utilizing Facebook, Twitter, Instagram, Pinterest and LinkedIn.
  • Excellent oral and presentation skills required.
  • Ability in reporting research results and interpreting customer needs.
  • Knowledge of process improvement.
  • Basic understanding of general financial feasibility of programs and services.


  • Working knowledge of SAP, Infor, PowerBI and how to segment customers and apply predictive analytics to support customer acquisition and retention strategies.



  • Some travel required in-state. Extreme fast-paced environment with high expectations for success.  Occasional evening or weekend work to complete projects with deadlines.
  • Physical ability to safely lift, carry and maneuver display exhibit materials, etc., while setting up for tradeshows and other industry events.


TECO is a subsidiary of Emera Inc. an energy company with investments in electricity generation, transmission and distribution, as well as gas transmission and utility energy services. Emera is publicly traded on the Toronto Stock Exchange (TSX-EMA), TECO companies have been recognized nationally as trusted utilities, environmental champions and for award-winning customer satisfaction.  Emera and its affiliates have a commitment to world-class safety, responsible environmental stewardship and renewable energy.


TECO offers a competitive Benefits package!!

Competitive Salary *401k Savings plan w/ company matching * Pension plan * Paid time off* Paid Holiday time * Medical, Prescription Drug, & Dental Coverage  *Tuition Assistance Program * Employee Assistance Program * Wellness Programs * On-site Fitness Centers * Bonus Plan and more!


STORM DUTY REQUIREMENTS....Please make sure to read below!!!  Responding to storms will be considered a condition of employment.

TECO Energy and its companies serve a role in providing critical services to our community during an emergency. Team members are required to participate in the response/recovery activities related to emergencies/disasters to maintain service to our TECO Energy customers. Team members are required to work in their normal job duties or other assigned activities. Proper compensation will be made in accordance with the company's rules and procedures.


TECO Energy is proud to be an Equal Opportunity Employer.

TECO Energy is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law, except where physical or mental abilities are a bona fide occupational requirement and the individual is unable to perform the essential functions of the position with reasonable accommodations.

In order to provide equal employment and advancement opportunities for all individuals, employment decisions at TECO Energy will be based on skills, knowledge, qualifications and abilities.

Pay Transparency Non-Discrimination Statement
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

ADA policy
It is the policy of TECO Energy to provide reasonable accommodation for all qualified disabled individuals who are employees and applicants for employment, unless it would cause undue hardship. The corporation will adhere to applicable federal and state laws, regulations and guidelines, including, but not limited to the Americans with Disabilities Act (ADA) of 1990 and section 503 and 504 of the Rehabilitation Act of 1970s.


Application accommodations
Applicants may request reasonable accommodation in the application process five business days prior to the time accommodation is needed.


Pre-employment physical exams may be required for positions with bona fide job-related physical requirements regardless of disability. 



Nearest Major Market: Tampa

Job Segment: ERP, SAP, Technology